The competition among restaurants is fierce, and you’ll need to give your all to be successful. This can be even more daunting if you’re just starting out and you’re still looking for funds through business or personal loans UK companies.
Those in charge of promotions and generating new business at restaurants face both tough and interesting challenges. People looking to fill their stomachs now have a dizzying array of possible options, and restaurants must compete for customer attention beyond location.
To help you navigate this new marketing reality luminablog.co.uk has put together an up-to-date list of 5 restaurant marketing strategies and tactics.
One of the easiest and most obvious ways to market your restaurant for free is through your social media platforms. Since these are free unless you are paying for ads, you can leverage the power of social media to promote your restaurant and your menu.
One of the biggest benefits of social media is that your potential customers will also visit your pages to see what others think about you. So, the more active you are on social media, engaging your customers and building relationships, the better you’re able to influence the purchasing decisions of others.
Everyone loves winning free stuff and a social media contest is a fun way to promote your brand. Try a giveaway contest where you ask people to tag their favorite dining buddy!
Consider asking your customers to enter a photo competition. Then, be sure to publicize your winners so people know you followed through and will enter another time. This can help you gain more followers, boost your brand visibility, and get more customers to check out your business.
Blogs are good for business, period. If your website does not yet have an attached blog, then it is definitely time to start one. A blog affords you a means of content that gives you a chance to “speak” directly to potential customers. You can blog about an array of topics. The restaurant business naturally lends itself to blogging as the content options are vast. And as far as creative restaurant marketing ideas, you can definitely have some fun with a blog.
Remember, when writing your blog post, be it on a new recipe you are trying or the best wines for winter pairings, at the end of the content always include a call to action. This is most likely going to be asking the reader to subscribe to an online email list and become one of your followers. Now you’ve captured some of their info and are in a position to nurture that particular lead.
Guest blogging is another free way for you to engage people who might not know about your restaurant.
Guest blogging gives you access to the customer base of an influencer in your community. Not only do you have the chance to develop strategic relationships with these influencers but also their target audience.
Your blog host will promote your content for you, so this is another way to promote your brand. Do be sure and thank the influencer for the opportunity. A free meal is always a nice thank you.
Are you still obsessing over your Yelp reviews? The reality is that Yelp is becoming increasingly irrelevant as Google dominates online food searches more and more.